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Posts Tagged ‘toyota’

NASCAR Shouldn’t Lose its Soul

Thursday, August 13th, 2009

The Car of Tomorrow is just a simple design where teams slap either a Ford, Dodge, Chevy, or Toyota sticker on the front of it. To me, this seems like a waste of stickers if you’re going to run cars that all look the same and don’t put brands on them.

The parts come from a wide variety of auto makers and have little to do with the Chevy, Toyota, Dodge, or Ford sticker that may be slapped onto the front of it. While some like the fact that giving all drivers similar cars makes things more fair (so that the best driver wins), this can’t be good for the actual car companies, as it removes the personal connection that so many fans feel to the brands.

These cars should definitely be more affiliated with their sponsoring auto makers. Sales of cars are often hugely driven by a brand’s success on the NASCAR season, and I fear that a continued push in the direction of the Car of Tomorrow will force a disconnect between NASCAR fans and the importance of an auto brand.

I don’t really see who loses from this approach. It’s not as if people will stop watching the races from it. The automakers would get more exposure, which during these economic times, is really much needed anyway.

And how about the power trains? These should represent the actual auto companies too. Not doing this just makes things more unrealistic in my mind.

All they should really need to do is to drive with an engine made by the car sponsoring them. Again, it adds a personal connection to the brand that many will lack should the Car of Tomorrow prevail.

On an unrelated note, I also took offense to last year’s races, during a time where gas prices were at an all-time high, yet the cars burned through gallons and gallons like there was no tomorrow during races. Many fans I know felt this was done in poor taste, and favor a shift to ethanol.

Fans would all embrace the move, and our own economy would benefit too. Gas prices are bound to rise again so the best time to do this is now.

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