Is It True Hockey Still A Major Sport?
Hockey was once one of the four major American sports. The big four were the National Football League, Major League Baseball, the National Basketball Association and the National Hockey League. But yet, even as some in those group dominate the others (the NFL dominates all sports in terms of popularity), the NHL has not been able to really keep up with the others.
In fact, hockey is not truly considered to be in that big four grouping any longer. Of course, a more accurate description of the sports climate might show that NASCAR and MMA have joined the NFL, NBA and MLB in that top tier. Hockey however is on the outside looking in, no longer enjoying the popularity it once did.
How did this happen to the NHL? Was it the entire season that was lost to the lockout that did this? No, that wasn’t the reason, that lost year to the lockout was actually a symptom of the problem itself. The lockout was held because salaries were getting out of control and many franchises, outside of the most popular ones such as the New York Rangers and Detroit Red Wings, simply could not afford to keep paying as much to their players as they were.
As any fan who lives in a city with a NHL franchise knows, declining ticket sales aren’t the cause of NHL franchises’ slumping revenues; games continue to be well attended and eagerly looked forward to. The reason for the lower revenue has to do with broadcast rights, a significant source of income for the NHL. Hockey is simply less popular as a televised sport than it once was.
While the lockout wasn’t in itself the cause of the NHL’s problems, it certainly didn’t help. When hockey returned to television in the 2005-2006 season, ESPN passed on the broadcast rights for NHL games. OLN (now known as Versus) picked up the broadcast rights - this network has a much smaller reach than ESPN and correspondingly shallower pockets. As a result, the NHL continues to have financial difficulties and many hockey fans are unable to receive NHL games at all, something that does not bode well for the NHL’s ability to recapture the attention of sports fans.
Adding to this problem is the fact that hockey isn’t the most captivating sport to watch on television. It is a fantastic sport to take in live. This helps explain why the sport is so popular in major metropolitan areas where there is a hockey team. These fans get to go to the games and take in the rabid culture. You can hear the turns and stops of the skating, you can feel the jarring checks as players hit the ice and fall into the boards. The speed and precise nature of the game comes out in a way that it simply cannot on television. Those people who never see a game in person therefore, may not even know what they are missing out on by not being a hockey fan.
Therefore the answer to the question is that no, hockey is no longer one of the major sports in this country. It has lost it’s place in that upper echelon, and is struggling for a strategy to get back. It needs to find a way to make its television games more exciting, while also getting those games aired in a spot where more people can view them. Until both of those happen it may be hard for the NHL to regain the spotlight it once had.
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